With 2008 International CES around the corner, I wanted to make sure that all Wireless Retailers are aware of the Wireless Retail Knowledge Tracks. The six tracks and descriptions are listed below along with information on registering for the conference sessions. One special session to note is the first one listed which will feature the CEA/WCD Wireless Certification Program! Information on registering is listed below, and you won’t want to miss these informative up-to-date sessions, I am pleased to be hosting two of the sessions this year, ‘Navigating the Wireless Distribution Channel’, and ‘Winning at Wireless Retail’, and I am excited about my session’s participating panelists, they're tops in their field. So whether you are a veteran Wireless Retailer, or thinking about getting into the business, these ‘Tracks’ are a must see for you! Please come join us, and be sure to register today! See you all in Las Vegas, and wishing you all a Happy Holiday Season. Good Selling, Rick
Information on registering for International CES Knowledge Tracks http://www.cesweb.org/attendees/conferences/knowledge_tracks.asp. WIRELESS RETAIL KNOWLEDGE SESSIONS AT 2008 INTERNATIONAL CES Wireless is hotter than ever, thanks to its powerful cross-category reach and consumers’ insatiable demand for portable devices and content. With fierce competition in the marketplace for share-of-wallet, retailers need new strategies for deepening business relationships, a better understanding of research-based trends, and fresh approaches to attracting consumers. If you’re a wireless retailer, these sessions will connect you to all you need to know for a successful ’08. The New Wireless Certification Program (WCP) and the CEA Wireless Retailer Toolkit: WCD Resources for Wireless Retailers 10:30– 11:30 a.m. Monday, January 7 LVCC, South Hall, S113-114 Presenters – Mark Landiak, President & Owner, Corporate Dynamics, Inc. Andrea Lipton Director, Learning Development, Creative Channel Services (CCS) This session will showcase the new and improved WCP, as well as additional resources created just for wireless retailers by the CEA Wireless Communications Division. See demonstrations of how dealers and carriers can get the most out of these free training resources and how dealers have incorporated the WCP into their training regimens. Navigating the Wireless Distribution Channel: A How-To Guide for Retailers Noon – 1 p.m. Monday, January 7 LVCC, South Hall, S113-114 Moderator: Rick Thomas, President, ReSource Panelists – Kevin Sinclair, President and COO, Wireless Zone; Mike Cost, President and COO, Brightstar; Michael Misuraca, President, American Wireless; Bryan Hartin, Vice President of Indirect Distribution, Sprint This session will lead you through the all-important steps of negotiating the deal and building relationships with carriers and master agents. The 2007 CEA Wireless Phone Data and Entertainment Services Study: An Overview with CEA Market Research 1:30– 2:30 p.m. Monday, January 7 LVCC, South Hall, S113-114 Presenter – Steve Koenig, Senior Manager, Industry Analysis, CEA Market Research CEA Market Research conducted this study to help wireless retailers market and sell non-voice services to consumers. Learn to better understand consumer motivations for subscribing to data and entertainment services, how to motivate non-subscribers to subscribe, and how to develop profiles of and reach consumers interested in wireless phone services beyond voice. Winning at Wireless Retail 3– 4 p.m. Monday, January 7 LVCC, South Hall, S113-114 Moderator: Rick Thomas, President, ReSource Panelists – Dennis Reagan, President/Owner, North Pacific Cellular; Gregg Wilkes, Vice President of Sales, Sling Media; Loretta Bradshaw, Vice President of Business Development, The Branding Network; Kristin Williams, Training Manager, Celluphone, Inc.; Sandra Dudley, Director Indirect Distribution, Sprint This discussion focuses on the most promising opportunities and pressing challenges that independent wireless retailers will face in 2008. Through specific, real-world examples, we’ll identify the latest trends and make realistic predictions. We’ll also discuss why the “Winning at Wireless Retail Survival Guide” is your key to success in retail. Wireless Trends and Technologies Driving Sales and Profits for Resellers 10:30– 11:30 a.m. Tuesday, January 8 LVCC, South Hall, S113-114 Presenter – Mark Landiak, President & Owner, Corporate Dynamics, Inc. This is a fast-moving overview of how to make money with the three Key Trends in wireless and the product innovations coming with them: Mobile Data, Mobile Imaging and Mobile Music. Attendees will take away a list of Actionable Strategies for increasing sales of features, high-end handsets and accessories, and get a look at exciting NEW revenue-growing products in each area. Structuring Your Sales Effort for Superior Results Noon – 1 p.m. Tuesday, January 8 LVCC, South Hall, S113-114 Presenter – Mark Landiak, President & Owner, Corporate Dynamics, Inc. With the wireless environment changing and the number of competitors growing rapidly, it may be time to reevaluate your go-to-market strategy. This session will look at best practices from some of America’s most profitable wireless retailers and examine how they are driving up their sales even when store traffic is down. |
